Setting Up & Getting Your Goggle Business Profile Approved

It's 2024 and having a Google Business Profile (GBP) is imperative for local businesses aiming to increase their visibility online. A well-set-up GBP acts as your brand’s digital storefront and the ultimate “social media page”, attracting potential customers by showcasing crucial business information. This guide will walk you through the initial steps of setting up your profile and securing approval, ensuring you make a powerful first impression.


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How To Get Approved On Google?

To begin, visit the Google My Business website and sign in with your standard Google account. If you don’t have one, creating an account is quick and free. Once logged in, you'll be prompted to enter your business name. If your business appears in the dropdown menu, it means Google already has some data on your business. If not, you can add your business to Google.

Next, enter your exact business location. Be precise, as this affects how you appear in local searches. You’ll also need to specify your service areas, if applicable. This helps Google match your business with local searches in those areas. Keep in mind you can add keywords/key search terms to your profile while filling out this information to give you an advantage over your competitors. Find out how to optimize your GPB here !

After setting your location, fill in your contact information, including your business phone number and website. This information will be publicly visible and is vital for customer interaction.

Common Pitfalls to Avoid:

Inaccuracies in Business Information: Ensure all your business information is accurate and consistent with other online profiles. Mismatched details can confuse potential customers and hurt your search rankings. Google wants all online information about your business matching so there isn’t any confusion for your current customers and potential clients.

  • Incomplete Profiles: A complete profile includes hours of operation, services offered, and business descriptions. Google tends to favor complete profiles over those lacking information.

DID YOU KNOW? Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Google Business Profile.

  • Ignoring the Verification Process: Verification is a crucial step to activate your profile for public viewing. Depending on your business type, Google may offer several verification methods, including by mail, phone, and email, and sometimes requires you to create a video to prove you are the business owner. 

How to Verify Your Business

Verification typically involves receiving a verification code from Google via mail. This code is entered into your Google Business Profile to confirm the physical location of your business. Complete this step promptly, as failing to verify your business keeps it from being visible on Google.

Google may ask you to go a step further and create a video using a link and QR code. Follow the directions Google gives you for this video. 

TIP: go the “extra mile” in order to please Google with these videos as a lot of people have difficulties getting approved through this method. Unfortunately, there isn’t a way around doing this most of the time. As long as you follow the directions and give detailed information you will get approved. This approval process typically takes 5-7 business days to get approved.

Setting up your Google Business Profile correctly is the first step towards enhancing your online presence. Take the time to ensure every detail is accurate, complete, and engaging. Remember, your GBP is often the first point of contact between your business and potential customers, so make a lasting impression. With your business now verified, you’re all set to begin engaging with customers and leveraging the vast reach of Google to grow your business.

Providing accurate business information, completing the verification process, and creating engaging content, every step plays a crucial role in shaping your online identity. Remember, your Google Business Profile is often the first time customers will engage and see what your business is all about, so make it count!

By investing time and effort into setting up your profile correctly, you can establish trust, credibility, and visibility in your local community and beyond. With your profile approved, you're now equipped to leverage the power of Google to connect with customers, drive engagement, and grow your business. So, what are you waiting for? Get started today and unlock the full potential of your Google Business Profile!