Your First Google Business Profile Update

Everything we do nowadays is mostly online, so establishing a strong online presence is essential for businesses to thrive. One powerful tool that can significantly boost visibility and engagement is Google Business Profile (GBP).

Regularly updating your GBP not only keeps your information current but also enhances your chances of attracting potential customers. In this guide, we'll walk you through the process of posting your first GBP update and share best practices to maximize its impact.


Tired of not knowing how to properly manage your online reputation or where to start with your Google Business Profile? Schedule a Discovery call today and find out how Reigns Media can manage your online reputation for you.


Understanding GBP Updates

GBP updates encompass a variety of content types, including posts, offers, and events. These updates allow you to share timely information with your audience, such as promotions, new products or services, and upcoming events.

Keeping your GBP profile updated with relevant and engaging content demonstrates to potential customers that your business is active and responsive.


Updates are a type of post that enables businesses to share timely information, promotions, and announcements directly on their GBP listing. Whether it's highlighting a new product or service, showcasing customer testimonials, or announcing special events, updates provide an opportunity to grab the attention of potential customers and drive engagement.


GBP offers allow businesses to create enticing deals or discounts to attract customers. Whether it's a limited-time promotion, a buy-one-get-one offer, or a special discount for loyal customers, offers can incentivize users to choose your business over competitors.


Events are an effective way to promote upcoming happenings at your business, such as grand openings, workshops, or community gatherings. By sharing event details on your GBP listing, you can increase awareness and attendance, fostering a sense of community engagement and participation.

Timely Information Sharing

By utilizing GBP updates, businesses can share relevant and timely information with their audience, keeping them informed about the latest developments, promotions, and events. Whether it's announcing a new product launch, promoting seasonal specials, or celebrating milestones, updates enable businesses to stay connected with their audience in real-time.

Active and Responsive Presence

Keeping your GBP profile updated with fresh and engaging content signals to potential customers that your business is active and responsive. Regular updates demonstrate your commitment to providing value and staying connected with your audience, fostering trust and credibility in your brand.

By actively engaging with your audience, businesses can foster meaningful connections, address inquiries, and build relationships that drive customer loyalty and advocacy.

In summary, GBP updates offer a powerful platform for businesses to share relevant information, promotions, and events with their audience, demonstrating an active and responsive online presence that fosters engagement and interaction.

Step-By-Step Guide to Posting Updates

Accessing the Google Business Profile Dashboard: Begin by logging into your GBP account and navigating to the dashboard.

  • Navigating to the "Add Update" Section: Once in the dashboard, locate the 3  "Update" options, where you can create and manage your updates.
  • Creating Different Types of Updates: Choose the type of update you'd like to share, whether it's a text-based post or a photo. Each update type has its own unique format and allows you to showcase different aspects of your business.
  • Adding Relevant Details: When creating your update, be sure to include relevant details such as captions, links, and call-to-action buttons. This helps provide additional context and encourages viewers to take action, such as visiting your website or making a purchase.

Best Practices for Posting Updates

Aim to post updates on a regular basis to keep your audience engaged. Depending on your business's needs and goals, consider posting weekly or bi-weekly updates to stay top-of-mind with your audience.

  • Crafting Engaging Content: Create content that is both informative and engaging. Share valuable insights, promotions, or behind-the-scenes glimpses of your business to capture your audience's attention.
  • Utilizing Keywords: Incorporate relevant keywords into your updates to improve visibility and reach. This helps ensure that your updates are seen by users searching for businesses like yours.
  • Incorporating Multimedia Elements: Enhance the visual appeal of your updates by including photos or videos. Visual content tends to grab attention more effectively than text alone and can help convey your message more effectively.

Regularly updating your Google Business Profile is crucial for maintaining a strong online presence and attracting potential customers. By following the step-by-step guide and best practices outlined in this article, you can effectively leverage GBP updates to engage with your audience and drive business growth.